The Benevisi Framework focuses on the role of Product Marketing within startups and enterprises. It provides a standard language & guidance on key activities to drive demand. We believe that in today's digital fast-paced world, Product Marketing must step beyond its traditionally defined role to contribute more effectively to the business.
In many organizations, Product Management has become synonymous with Product Marketing, whereas the two functions, though complementary, are not the same. In our framework, Product Marketing does not get immersed in details or complexities of the product, but is most effective when combining understanding of buyers, technological concepts and the market with relevant modern marketing techniques such as iterative campaigns, inbound marketing & content & digital strategies to drive results.
Here is a high level overview of our framework, but the best way to learn about it is to hire us for consulting services or attend one of our courses.
In many organizations, Product Management has become synonymous with Product Marketing, whereas the two functions, though complementary, are not the same. In our framework, Product Marketing does not get immersed in details or complexities of the product, but is most effective when combining understanding of buyers, technological concepts and the market with relevant modern marketing techniques such as iterative campaigns, inbound marketing & content & digital strategies to drive results.
Here is a high level overview of our framework, but the best way to learn about it is to hire us for consulting services or attend one of our courses.
Benevisi Product Marketing Framework
