Go Beyond Traditional Product Marketing |
In today's digital world where buyers no longer want to be prospected or "closed," Product Marketing must step beyond its traditionally defined role to contribute more effectively to the business. In many technology startups and even larger organizations, Product Management has become synonymous with Product Marketing, whereas the two functions, though complementary, are not the same. Though our students learn the importance of working closely with their Product Management peers, they are also trained on relevant modern marketing techniques including digital and content strategies to help them become more effective in their role.
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Stand Out in a Competitive Market
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With the high volume of overqualified candidates flooding the market, developing new skills and earning new qualifications & certifications is more important than ever. In a research conducted by NoGRE.com since 1980 the number of jobs requiring education & training has doubled compared with jobs requiring less preparation.
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Benevisi provides you with highly marketable & strategic skills in Product Marketing. Our courses combine traditional Product Marketing approaches with relevant & modern techniques in content marketing, lead generation and digital strategies, to help you rise above the rest.
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Utilize Proven Product Marketing Framework |
Our Product Marketing Framework is based on many years of experience helping technology startups & enterprises drive demand for their business. Our framework is designed to look at an organization holistically by combining Product Marketing with iterative campaigns & launches, content marketing & relevant digital strategies--all with the goal of increasing leads and revenue. Though we emphasize the importance of the traditional role of Product Marketing, we go a step further by teaching students to closely align with demand generation teams to increase inbound and outbound quality leads.
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Learn How to Drive Iterative Mini-Campaigns & Launches (IMCL™) |
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As DevOps & agile processes have gained a foothold in development, marketing struggles to keep up with the pace. The result? Marketing campaigns that are often disconnected from the latest technology updates and planned product launches that are reduced to press releases.
At Benevisi we teach you how to perform Iterative Mini-Campaigns & Launches (IMCL) to continuously convey key messages to the market while incorporating latest technological updates. By combining your understanding of the market & technology with the IMCL process, you can constantly communicate key messages to your target audience, while driving demand for your business. Interested to learn more about IMCL? Take our courses or contact us for a consulting engagement. |
Create Content & Content Strategies |
According to a recent study from McKinley Marketing Partners content creation and strategy are one of the highest skills in demand. In many organizations, content strategy and content generation have been allocated to marketing communications, demand generation or digital marketing teams. What arises is often content that is divorced from the company’s technology, its competitive differentiation or market and customer needs. To ensure consistency in messaging and quality, we recommend that Product Marketing own content strategy and creation. Our students are encouraged to understand content and nurture strategies and our courses include take-home writing exercises to help improve student writing skills.
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Train Your Entire Team
Take advantage of private training for your entire team. We can deliver our standard courses or customize our training to meet your needs. You can choose what is most important to spend time on—where to go deep and what not to cover, so you can maximize your ROI on our training. Whether on-site or at an office near you, we’ll accommodate your schedule and processes.