Our part-time courses are designed to be convenient for your busy schedule & are based on our proven framework and methodologies. We offer two Certified Product Marketing courses in the San Francisco Bay Area. You can start with course 1 & expand to course 2. However, to gain the necessary skills & excel at Product Marketing we strongly recommend that you take both courses 1&2.
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If you're interested in attending a course, subscribe below and we'll send you more information.
Instructor
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Sasha Jorgensen has over 20 years of experience working with technology organizations in strategic roles across development, sales engineering & product marketing. As the Vice President of Product Marketing & Inbound Marketing at Spirion, a data security company, she was instrumental in driving 75% of the sales pipeline. Prior to Spirion, Sasha led product marketing at WhiteHat Security, where she built the product marketing team from the ground up, managing the entire portfolio of SAST & DAST products. By providing targeted messaging at a Social Intelligence startup, Sasha contributed to the increase of VP+ leads by 300%. At IBM, she was the competitive intelligence lead for the entire Rational brand helping sales beat competition. Sasha's efforts in pre-sales & post-sales consulting, have helped close large national & international opportunities. Sasha has taught software classes at BAE Systems & IBM Rational University, and as an independent author & speaker, she has been interviewed on national radio stations such as NPR.
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Frequently Asked Questions
1. What certification do you offer?
The Benevisi Product Marketing (BPM™) Certification is based on our proven framework & methodology. Exams are administered at the end of each course & no additional registration or fee is required. We offer a Certification of Completion upon satisfactory completion of each course. At the end of course two, we also offer a Certification of Achievement to students who show high level of mastery in Go-to-Market planning, strategic thinking, content strategies & writing.
2. What sort of exercises & exams are included?
We will have a variety of exercises during the class such as learning how to create messaging framework documents & defining personas. We will also have one take-home exercise per course where students will write a content piece to practice (or show) their ability to write, which is one of the essential tasks of Product Marketing. Finally, we will have an exam at the end of each course where students will be asked to show their understanding & mastery of topics discussed throughout the course. To learn more check out our course syllabus.
3. Why should I take Benevisi's Product Marketing course versus other available courses?
Most training organizations view Product Marketing through the eyes of Product Management, but Benevisi treats Product Marketing as its own discipline. We teach not only traditional Product Marketing, but we also discuss modern marketing techniques such as content & nurture strategies, agile or iterative campaigns and relevant digital strategies. Our students are also asked to not only think as Product Marketers, but content marketers, & also focus on their writing skills to create compelling content for lead & demand generation.
4. Where is the course being held?
Our 3-4 week long part-time courses will be held in the San Francisco Bay Area, CA. Exact location with be provided as we get closer to the date.
5. How can I register for the course?
Either subscribe (above) to receive information or send us a note via the contact page & we'll keep you updated.
The Benevisi Product Marketing (BPM™) Certification is based on our proven framework & methodology. Exams are administered at the end of each course & no additional registration or fee is required. We offer a Certification of Completion upon satisfactory completion of each course. At the end of course two, we also offer a Certification of Achievement to students who show high level of mastery in Go-to-Market planning, strategic thinking, content strategies & writing.
2. What sort of exercises & exams are included?
We will have a variety of exercises during the class such as learning how to create messaging framework documents & defining personas. We will also have one take-home exercise per course where students will write a content piece to practice (or show) their ability to write, which is one of the essential tasks of Product Marketing. Finally, we will have an exam at the end of each course where students will be asked to show their understanding & mastery of topics discussed throughout the course. To learn more check out our course syllabus.
3. Why should I take Benevisi's Product Marketing course versus other available courses?
Most training organizations view Product Marketing through the eyes of Product Management, but Benevisi treats Product Marketing as its own discipline. We teach not only traditional Product Marketing, but we also discuss modern marketing techniques such as content & nurture strategies, agile or iterative campaigns and relevant digital strategies. Our students are also asked to not only think as Product Marketers, but content marketers, & also focus on their writing skills to create compelling content for lead & demand generation.
4. Where is the course being held?
Our 3-4 week long part-time courses will be held in the San Francisco Bay Area, CA. Exact location with be provided as we get closer to the date.
5. How can I register for the course?
Either subscribe (above) to receive information or send us a note via the contact page & we'll keep you updated.