"We had an urgent need to launch our solution within six weeks to achieve our business goals. Benevisi became an integral part of our team, quickly program managing the entire process, establishing Go-to-Market plans, creating messaging & collateral, working with customers on testimonials & case studies, & enabling our sales team. The product launch exceeded all expectations.”
-Michael Davis, Chief Revenue Officer, Rollbar
-Michael Davis, Chief Revenue Officer, Rollbar
Utilize hands-on strategic product marketing |
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At Benevisi, we know that strategic execution is a disciplined process & a structured set of connected activities that make a business successful. Whether Go-to-Market strategies, product launches, messaging, campaigns or content, we combine strategy with disciplined execution to ensure your ultimate success.
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Drive results with content |
According to a study performed by the Content Marketing Institute, 88% of B2B marketers continue to use content marketing as part of their strategy to drive leads but only 30% of the content marketing programs are effective.
At Benevisi, we take a strategic approach toward content marketing. Our content maps to the buyer journey to encourage engagement & purchase. Whether you require datasheets, case studies, whitepapers, eBooks or infographics, Benevisi will generate content always with the goal of driving demand for your business. |
Create killer messagingCreating marketing messages that differentiate your company’s product & services is one of the hardest things you will have to do, but formulating a highly differentiated message is essential to beating your competition. When done well, messaging will drive demand & increase your market share.
At Benevisi we believe that creating the right message requires not only creativity but a deep understanding of your buyers, competitors and the market. Whether through win/loss analysis, in-depth research, or brainstorming with your sales team, we will quickly create messaging that appeals to your target audience. |
Launch your products effectively |
With development teams moving at an increasing pace, marketing campaigns are often disconnected from the latest technology updates, and product launches are reduced to a few emails and a press release.
But there is a lot more that goes into launching a product. From creating the launch plan to messaging, content, testimonials & sales enablement, Benevisi will work with you every step of the way to ensure your success. |
Drive quality leads |
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As DevOps & agile processes have gained a foothold in development, marketing struggles to keep up with the pace. The result? Marketing campaigns that are often disconnected from the latest technology updates & innovations.
Benevisi's Iterative Mini-Campaigns & Launches (IMCL) help you continuously convey key messages to the market while incorporating latest technological releases. By combining our understanding of the market & technologies with the IMCL process, we can constantly communicate key messages to your target audience, while driving demand for your business. |
Harness the power of experience
With over 20 years of experience working with organizations from startups to enterprises focusing on technologies such as Application Lifecycle Management (ALM), developer tools, information security, Business Intelligence & social analytics, we provide you with the expertise to drive demand & grow your product lines.