We're Benevisi - a Product Marketing consulting & training company with a proven framework that helps businesses grow.
Drive Quality Leads |
Today's buyers do their own research online & learn what they need to know about your product or service, before ever contacting you. This means that a solid marketing plan combined with strategic execution is essential to driving demand. Product Marketing sits between Product Management & Marketing to not only ensure alignment but to create GTM strategies, concise messaging & content that appeals to your target audience. At Benevisi, we excel at designing effective outbound & inbound marketing plans that continuously generate & nurture leads while helping create opportunities for your sales team.
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Run Iterative Mini-Campaigns & Launches (IMCL™)
We live in a rapidly changing world. From technology to products to marketing, consumers are constantly looking for new & improved solutions. Traditional marketing campaigns and product launches can no longer keep up with the pace, & one-off marketing tactics are often ineffective.
Benevisi provides an iterative marketing approach to campaigns and launches. Working closely with your product management, marketing and sales teams, we create focused IMCL messaging & strategies that meet your needs. We then measure and tweak the programs until we get the best result for your business. |
Implement Proven Framework
Benevisi provides the only framework that focuses solely on setting up Product Marketing within your organization. Other organizations that provide frameworks or training focus mainly on Product Management, with Product Marketing being more of an afterthought. At Benevisi, we give Product Marketing its own focus because we believe it is an essential component in the growth of a business. The absence of a strong Product Marketing team can cause many issues from sales training or collateral that is too technical, to low customer retention & poor quality leads. In addition to the traditional Product Marketing activities, our approach aligns Product Marketing with Demand Generation to perform iterative campaigns with focused messaging & to help drive quality leads.
Train Your TeamUnlike other training organizations that approach Product Marketing through the eyes of Product Management, we train students not only on traditional Product Marketing but our framework which includes Iterative Mini-Campaigns & Launches (IMCL), & content & nurture strategies. We will also touch on other aspects of marketing that are relevant to Product Marketing such as digital, inbound marketing & lead generation to provide the tools necessary for students to be successful in their jobs & career.
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